MARKETING

PUBLIC RELATIONS • SOCIAL MEDIA • PRINT ADVERTISING • BLOGS • GRAPHIC DESIGN • SEO • VIDEO EDITING • WEB DESIGN • SHOPIFY • JOURNALISM • B2B • CLIENT RELATIONS • ARTIFICIAL INTELLIGENCE

Northern Lights Importing

Instagram & Website Management

As the Marketing Coordinator at NLI, I manage posting, content planning, content creation, engagement boosting, & conversion tracking for 6 different Instagram accounts to promote the sales of luxury lighting fixtures, promoting traffic and referrals to 8 different Shopify websites.

Reels

Posts

Grounded Roots

Branding, Graphic Design

Grounded Roots is a conceptual branding project for a sustainable, ethically sourced coffee shop focused on community, environmental responsibility, and transparency. The Grounded Roots brand identity was designed to communicate warmth, purpose, and grounded values through every customer touchpoint.

Key deliverables included a logo suite, brand style guide, eco-friendly packaging concepts, business card design, and a sidewalk sign to draw in foot traffic.

The visual language of Grounded Roots reflects its core values: sustainable, ethical, and grounded. Natural tones, organic typography, and earthy textures evoke a sense of softness and community. The branding was designed to be flexible across digital and print mediums while maintaining a cohesive and mission-driven brand.

This project showcases my ability to build a unified brand experience across platforms, combining thoughtful storytelling with clean, modern design. It demonstrates skills in brand strategy, layout, typography, packaging, and user engagement.

Designed in Canva

Banner Graphics

Advokate Group

AI Survey Infographic

Legendary Stakes

I manage certain content creation tasks for Legendary Stakes, a digital platform that is revolutionizing the Western performance horse industry. My work includes designing and writing social media posts across Instagram and Facebook, crafting engaging WordPress blog content, and producing other graphics such as the comprehensive brand media kit below.

Media Kit

Facebook Graphics

Blog Posts

These blog posts played a key role in scaling the Legendary Stakes user base from 571 to over 1,000 in under six months, a ~50% increase. Each post helped boost visibility, build trust, and drive platform adoption within the Western performance community.